![]() ![]() Miyamoto, who regarded the genre as Nintendo’s own creation, therefore tried to rejoin the genre with a new, ambitious project. In the following years, Nintendo increasingly lost its genre leadership to other manufacturers. Later, the company introduced the console as Nintendo Entertainment System (NES) into the western markets as well. With Donkey Kong, Nintendo had created a new kind of game, which is catalogued under the subsequently established genre name “ Jump ‘n’ Run“. The success of these games enabled Nintendo to enter the home console market in 1983 with the Famicom. (Arcade, 1983) with the later Game Boy inventor Gunpei Yokoi . Industrial designer Shigeru Miyamoto, who was hired by Nintendo in 1977, developed titles such as Donkey Kong (Arcade, 1981) and Mario Bros. was released and Princess Toadstool could finally be saved from Bowser and his evil forces by the hero of the Mushroom Kingdom, Super Mario! Jump ‘n’ Run ![]() On September 13, 1985, Nintendo‘s jump-’n’-run video game Super Mario Bros. ![]()
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